Otomotiv’de Elektrifikasyon

Otomotiv ve bağlantılı sektörlerin en önemli dinamiklerinden biri olan elektrifikasyon konusunda marka, distribütör ve bayiler bazında danışmanlık ve proje yönetim desteği veriyoruz.

Bu özel bilgi ve birikim gerektiren konuda uluslararası ortağımız “Emobility Experts” ekibiyle ortak hareket ediyor ve yeniliklerle dolu bu alanda global bir işbirliği içinde olmanın avantajlarını müşterilerimizle paylaşıyoruz.

Bu konuda yaptığımız çalışmalar için “Proje Ve Referanslarımız” sayfamızı inceleyebilir ya da bizimle direkt temas ederek daha fazla bilgi alabilirsiniz.


Bu konuda sağladığımız hizmete örnek olması açısından yabancı bir müşterimiz için hazırladığımız iki günlük atölye çalışmasının akışını aşağıda bulabilirsiniz:

Automotive E-Mobility Workshop Agenda:

Before We Start: Common terminology used in the industry: Explanation of EV phrases & their meanings.

  1. The Existing situation: How the new EV paradigm is changing the automotive world?
  2. Knowledge test (pre-launch)
  3. Basics of EV’s: 
    • General information about fundamentals of electricity
    • Basics of batteries, charging and fundamentals of the ‘Electric Car’.
  4. “Are we ready?” analysis:
    1. EV roles: Who is doing what? Are the roles & responsibilities defined properly?
      • Discussion Session: What is our latest position on this? How can we improve?
    2. EV implementation tracking: Where are we today? How do we track progress?
    3. Third party agreements contracts etc: Infrastructure / charging partners, fleet operators etc
    4. Dealership Network: Which dealers will be selling EV’s?
      • EV performance/status tracking system.

Day 2:

  1. Local market overview – EV competition, market share forecasts / objectives
    • Importer team local market presentation
    • Discussion Session: Develop target numbers and/or estimations for the calendar year
  2. Customer experience: What is it like to own / live with an EV?
    1. Needs and wants analysis: Understand why the customer wants an EV?
      • Discussion Session: Needs & Wants analysis for our local market.
    2. How is the EV customer different? How do we approach him/her?
    3. Handling difficult situations (dealer & customer perspectives)
    4. Guidance on the benefits and constraints of EV’s
      • Develop ability to provide clear answers on both technology and ownership
        • Discussion Session: In addition to universal topics, what could be (local) benefits & constraints you can think of?
  3. Long term strategy:
    1. Developing the ‘EV Sales Guidelines’ 
    2. How do we manage residual (used car) value / sales of EV’s?
    3. How do we manage fleet sales?
      • Discussion Session: What is our position on EV Fleet sales? Do we have a suggestion at this time?
    4. How do we deal with local press?
    5. EV Tools: Range calculator, cost of ownership calculator etc 
    6. Events & activities (kick-off, test drive, customer events)
      1. Importer Level (ie: internal events, press events etc)
      2. Dealer level